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BOF 500 NEW – LI YUCHUN

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Overseas’ Reports

One of China’s biggest stars, the musician has signed deals with Coca-Cola, L’Oréal and starred in a Givenchy campaign.

Li Yuchun, also known as Chris Lee, is a Chinese singer, actress and fashion muse. She stars in Givenchy’s Autumn/Winter 2015 campaign by Riccardo Tisci , alongside industry icons and models of the moment including Donatella Versace , Candice Swanepoel, Frankie Rayder and Stella Lucia. The campaign, shot by Mert and Marcus, was styled by fashion editor Carine Roitfeld , with hair by Sam McKnight .

Lee, who began her career at a music conservatory, shot to fame when she participated in the Chinese ‘Super Girl’ singing contest, which she went on to win. Her fame rose rapidly in China, garnering Lee a loyal fanbase who were intrigued by Lee’s uniform of loose jeans and button-down shirts, with no make-up and a boyish haircut.

Lee went on to gain worldwide recognition when she was announced as the winner of the MTV Europe Music Award for Best Worldwide Act. This award cemented Lee’s role in the industry. Lee began attending fashion shows for luxury brands including Chanel and Balenciaga, following this award. Her success has drawn a significant amount of interest from the commercial world, signing deals with the likes of Coca-Cola and L’Oreal Paris.

Most recently, Lee attended the 68th annual Cannes Film Festival where she was pictured in a complete look from Jean Paul Gaultier ’s Spring 2015 Couture collection. Gaultier has also designed concert looks for the performer and Karl Lagerfeld has shot her for “The Little Black Jacket” book. Today, in Asia, anything the Chinese singer, actress and fashion muse Li Yuchun wears sells out immediately.

Li Yuchun Studio’s Release

Li Yuchun Studio’s Instagram had posted pictures about Harper’s Bazaar Charity Night in Beijing, Business of Fashion, WhyMe Concert in Chengdu and Givenchy’s opening ceremony in Shenzhen.

On September 23rd, Li Yuchun participated in Harper’s Bazaar Charity Night. On September 26th, Li went back to Chengdu and held her 10th WhyMe Concert to celebrate her 10th anniversary as a singer. The outfits she wore were designed by Jeremy Scott, Riccardo Tisci, Gareth Pugh and Karl Lagerfeld, and “Chengdu Fashion Week” became one of the highlights of the concert. At the end of the concert, 21-year-old Li appeared on the stage, and 31-year-old Li spoke to her. It became the most touching moment during these ten years. Furthermore, Li is selected as the member of the BOF500, the most important list of the most influential people in the global fashion industry.

Chunchun’s Ins

It seems that we can see more lovely pictures at her own Instagram account now. she posted two pictures that showed she was in the rehearsal of the concert. After the consecutive holidays, she went back to Beijing and asked “A, start to work yet?” Besides, she has flied to several cities like Shanghai and Shenzhen after the concert. Interestingly, Li posted her selfie and let her fans guess who the person in the picture is. Spring, summer, autumn or winter?

Gareth Pugh’s Ins

Famous British designer Gareth Pugh post a photo of Li Yuchun on her 10th WhyMe Concert to celebrate the success of the concert and at the same time, wish “happy 10 years anniversary” to Chris Lee.

Givenchy official Ins

After Li’s 10th WhyMe Concert, Givenchy, to which Li is a spokesperson, post two photos of Li on the concert with Givenchy on Ins. Both of the Givenchy suits Li Yuchun wearing are designed by Riccardo Tisci.

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